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Positive Reinforcement vs. Punishment

Dog Training Elite Richmond

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Request Free Assessment


A black and white corgi sitting on a skateboard smiling, choose positive reinforcement dog training in Richmond, VA.

Positive Dog Training Techniques

Positive Reinforcement Dog Training in Richmond, VA

Research shows that focusing on positive reinforcement when a desired behavior occurs and not worrying about correcting bad behavior in dogs is more effective and has longer-lasting results than training that incorporates punishment for bad behavior.

Positive reinforcement dog training in Richmond, VA works because dogs are inherently eager to please. Rewarding your dog for good behavior helps create a deep, loving relationship with your dog built on trust, as opposed to one built on fear of punishment. The difference between a dog who has been trained to obey out of fear of being punished vs. a dog who learns to obey through a positive, loving bond with their owner is huge.

Dog Training Elite Richmond trainers use treats as an initial reward for puppies and dogs learning commands. When the trainer is absent, or you’re in between obedience classes, you can continue to use treats as a reward for your dog when they exhibit a desired behavior. Dogs tend to be highly food-motivated, so this is an extremely useful tool. You can also reward your dog with a play session, take them to the dog park or anything else you know your dog enjoys. After all, you know your dog best!

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Dog Training Elite Richmond

Your Questions Answered

Positive reinforcement training is a widely used and highly effective method for teaching dogs new behaviors while strengthening the bond between you and your pet. Below, we've answered some common questions about how this training approach works and why it's beneficial for all dog breeds.

Positive reinforcement training rewards dogs for good behavior with treats, praise, or play, encouraging them to repeat those behaviors. It focuses on creating a positive association with desired actions, making training enjoyable and effective for your dog.
Positive reinforcement builds trust and strengthens the bond between you and your dog. By rewarding desired behavior, your dog is more motivated to learn and respond willingly, whereas punishment can create fear and anxiety, hindering learning and damaging the relationship.
Yes, positive reinforcement training is effective for all dog breeds. Since it relies on rewarding good behavior, dogs of all breeds, sizes, and temperaments can respond well, making it a flexible and universally beneficial training method.
A white poodle smiling at one of our Richmond positive reinforcement dog trainers.

Richmond Positive Reinforcement Dog Trainers

Dog Training Elite Richmond

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As for not worrying about bad behavior – it may feel strange to act like everything is fine when your dog chews on your shoes, or goes to the bathroom inside your home. But focusing on rewarding good behavior and forgoing punishment for bad behavior is more successful in the long run.

Relying on punishment for errors and “low value” rewards, such as praise or petting are long held “traditional” methods for dog training. Punishments like flicking a dog’s nose, shocking them with a shock collar, or anything else that may cause a dog pain are unfortunately still in use today by many dog trainers.

Not only is it inhumane, but using punishment as a tool can actually backfire. For example: punishing a dog for going to the bathroom inside a house won’t teach them to go outside instead. Often, the dog only understands that the mess makes their owner mad. Instead of going outside, the dog is likely to continue to make messes indoors — where the owner can’t find them.

Punishment training also damages the relationship between dog and owner. Dogs do not understand right and wrong. Instead of associating punishment with a specific behavior they learn to avoid, as with the bathroom example, they instead learn to live in constant fear of punishment. This prevents owners from bonding with their dogs in a meaningful way.

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A recent dog graduate sitting in front of a Dog Training Elite Richmond car, contact us today for positive dog training in Richmond, VA.

The Dog Training Elite Richmond Difference


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Dog Training Elite Richmond uses modern training methods focused on positive dog training using reinforcement and bonding you and your dog. Our trainers in Richmond, VA never resort to punishment to help dogs unlearn behaviors. Through a combination of commands and an electronic collar, dogs learn to follow commands at once. The electronic collar is not a shock collar and never used to punish bad behavior. Instead, it produces a sensation like the gentle tug of a leash, and is used to help recapture the attention of a dog who gets distracted.

Dog Training Elite Richmond’s method of focusing on positive behavior reinforcement nurtures a dog's loving and naturally obedient nature. The method is the same regardless of the situation, whether training a puppy, an older dog or a service dog. The positive reinforcement dog training in Richmond, VA ensures training is a success no matter what your dog’s behavior. If you have a brand new puppy who is stubborn and smart, or an older dog who has slipped into bad habits – or perhaps never learned – after proper conditioning and working with Dog Training Elite Richmond, when you say “sit,” your dog will automatically sit without thinking about it.

Dog Training Elite Richmond offers specialized in-home training services so your dog gets the attention and training he or she needs, and you learn alongside them so training continues when the trainer leaves. Dog Training Elite in Richmond, VA also offers group classes for dogs who are ready to take obedience training to the next level, and service training programs for a variety of needs.

If you’re looking to train a service dog, or just looking for a loyal four-legged companion, Dog Training Elite in Richmond, VA will help you get there with our positive dog training. You can get started today. Find a trainer near you and schedule a free in-home consultation!

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You and your canine companion really can have it all. See how easy it can be to become a member of the elite pup society by requesting a free consultation today!

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Hear From Our Customers

Learn Why Dog owners choose Dog Training Elite

  • Willie Addison
    Apr. 29, 2025
    Matt was prompt exactly early and seemed knowledgable.
  • Amina Alidina
    Apr. 24, 2025
    It has been pleasure meeting you Matt for home assessment it was wonderful experience and we are looking forward to start regular training.
  • Rebecca Taylor
    Mar. 7, 2025
    I absolutely believe we have the best trainer, Matt. He has come into our home and won the trust of our 10 month old GSD, Bocephus. It’s amazing the transformation we have witnessed by Matt’s training. Not only is Bocephus retaining what he has taught him, Matt, has taught us how to understand our dog as well. So, if you are reading the reviews to make sure this is the place for your dogs, then please trust in this company!! Best decision we have ever made!! Matt is THE BEST!!!
  • Katie Gurrentz
    Jan. 30, 2025
    We had our consult with Matt today for our puppy. He was very organized and helpful. We discussed a plan for our dog and I’m very excited to select a program and begin training! The whole process has been simple and straight forward. We also met and worked with Paul during our process. He was great to work with and our puppy is really catching on well to the training!
  • Kelly Gartner
    Mar. 14, 2025
    Excellent information for my introductory meeting. Would trust working with him!
  • C Pessemier
    Mar. 14, 2025
    When we started working with Paul at Dog Training Elite, our newly adopted one-year-old German Shepherd, Wyatt, was not leash trained, had tons of energy, and just about knocked us over when he jumped on us. If Wyatt saw another dog while we tried to walk him, he barked and lunged like crazy, and it was tough to hold him back. He's a big boy! He wasn't aggressive but just wanted to play with other dogs, and he made it known. After we started lessons in our home with Paul, we saw the difference immediately. By the fifth lesson, Wyatt's leash walking improved significantly, and he learned and followed the place, sit, down, heel, and off commands. Now, we can walk him anywhere and he does an amazing job. Other dogs, kids playing, and wild rabbits are still triggers for him, but it's easy to get him back in the zone with all the training we learned to apply with him. Yes, Paul trained us too! 😊 We have graduated to group lessons with other dogs, which Wyatt loves. Below is a picture of Wyatt in the place command, on a platform, in group training. We are so thankful to Paul for showing us how to train Wyatt. It has given us so much freedom to know we can take him for walks and do so many things we couldn't before because he is a pretty well-behaved dog now. 100% worth every penny!
  • Rebecca McMahan
    Feb. 21, 2025
    Matt was excellent! I am hoping to contract them to help train my greyhound to be a service animal. Fingers crossed!
  • N Carter
    Mar. 7, 2025
    Very kind and very knowledgeable with my dog! Great customer service and we so glad we made the right choice to pick Dog Training Elite! Matt is the best!!!!
  • Christopher Splisgardt
    Feb. 24, 2025
    Matt did a great job explaining how the training will work and what to expect. Looking forward to begin training with him!
  • Al Becker
    Feb. 18, 2025
    We enjoyed the visit.
  • Lissette Ramirez
    Feb. 17, 2025
    We have just recently had our 5th class with Dog Training Elite of Richmond and Matt has been great to work with. As I have an older dog, his body tires out faster than his brain… Matt gave me ideas on activities/things I can teach my dog to tire out his brain. He’s been patient and offered a wealth of knowledge on the importance of confidence building with my reactive dog. I’m am looking forward to the day that we can easily to regular dog things: walk around other dogs, go to the park, hike a trail, walk Cary street, go to the pet expo, and maybe even run the lure course at the pet expo! I’m hopeful that sometime we’ll be able to these things soon!!
  • Alexandra Kerlin
    Feb. 7, 2025
    Matt was professional, nice, and knowledgeable at our free home assessment for my dog Butch! I'm excited to start scheduling training sessions to help with Butch's separation anxiety behaviors and basic training. Thanks Matt!
  • Angel Inspire
    Feb. 6, 2025
    Very informative, knowledgeable with dog training and puppies behavior, learning tips for puppy, training programs and payment plans are available with ease. All in all a pleasant visit and looking forward to participating in a training program.
  • Hannah Mayton
    Jan. 23, 2025
    Paul was a pleasure to work with! He helped bring structure into myself & my dog’s life which has substantially improved her behavior & willingness to obey! He was so patient with her & helped me adapt & learn how to take control back over my home. I would recommend he & his business to everyone! The training techniques they use are beyond effective & I saw improvements in as little as 2 sessions.
  • Kathleen Adams
    Jan. 5, 2025
    Matt Perales gave an interesting and persuasive presentation; and I have no doubt that he would have helped me to train my dog very well. The ONLY reason that I didn't sign up for training right then and there is because Dog Training Elite uses electronic collars during their training sessions. As Matt explained, only very low settings are used except in cases of dogs who know what the commands are and the dog is refusing to obey. But I don't want to use any amount of aversive conditioning to train my dog. Thank you for coming out to see us, Matt.
  • Hannah Baker
    Dec. 20, 2024
    Matt gave so much information and I appreciated it.
  • janet geisler
    Dec. 6, 2024
    Matt was very professional, assessed quietly with great observations. Took his time quietly getting to know teddy's personality. Was very honest and fair in his explanation of assessment. Explained program very thoroughly. I would feel very comfortable and confident with Matt guiding us through the process.
  • Rhalynn Blackburn
    Dec. 5, 2024
    I've only had an assessment session with Matt, but it was great! I might be seeing what i want to see, but my dog was more calm and her behavior was better for the rest of the day after meeting with him!
  • sally bobbitt
    Dec. 4, 2024
    Matt is great with both Mercy our GSD and her two humans. Calm, steady, thorough - he teaches all of us with clear instruction and walk-through, then guides us through hands on work with her. She really loves him and is "getting it". Thanks Matt!
  • Richmond Family Magazine
    Dec. 4, 2024
    Dog Training Elite did wonders for our dog, Charlie! We thought he was untrainable, but Paul worked his magic, and it's like we have a new and improved pooch! Thank you, Paul!
  • Willie Addison
    Apr. 29, 2025
    Matt was prompt exactly early and seemed knowledgable.
  • Amina Alidina
    Apr. 24, 2025
    It has been pleasure meeting you Matt for home assessment it was wonderful experience and we are looking forward to start regular training.
  • Rebecca Taylor
    Mar. 7, 2025
    I absolutely believe we have the best trainer, Matt. He has come into our home and won the trust of our 10 month old GSD, Bocephus. It’s amazing the transformation we have witnessed by Matt’s training. Not only is Bocephus retaining what he has taught him, Matt, has taught us how to understand our dog as well. So, if you are reading the reviews to make sure this is the place for your dogs, then please trust in this company!! Best decision we have ever made!! Matt is THE BEST!!!
  • Katie Gurrentz
    Jan. 30, 2025
    We had our consult with Matt today for our puppy. He was very organized and helpful. We discussed a plan for our dog and I’m very excited to select a program and begin training! The whole process has been simple and straight forward. We also met and worked with Paul during our process. He was great to work with and our puppy is really catching on well to the training!
  • Kelly Gartner
    Mar. 14, 2025
    Excellent information for my introductory meeting. Would trust working with him!
  • C Pessemier
    Mar. 14, 2025
    When we started working with Paul at Dog Training Elite, our newly adopted one-year-old German Shepherd, Wyatt, was not leash trained, had tons of energy, and just about knocked us over when he jumped on us. If Wyatt saw another dog while we tried to walk him, he barked and lunged like crazy, and it was tough to hold him back. He's a big boy! He wasn't aggressive but just wanted to play with other dogs, and he made it known. After we started lessons in our home with Paul, we saw the difference immediately. By the fifth lesson, Wyatt's leash walking improved significantly, and he learned and followed the place, sit, down, heel, and off commands. Now, we can walk him anywhere and he does an amazing job. Other dogs, kids playing, and wild rabbits are still triggers for him, but it's easy to get him back in the zone with all the training we learned to apply with him. Yes, Paul trained us too! 😊 We have graduated to group lessons with other dogs, which Wyatt loves. Below is a picture of Wyatt in the place command, on a platform, in group training. We are so thankful to Paul for showing us how to train Wyatt. It has given us so much freedom to know we can take him for walks and do so many things we couldn't before because he is a pretty well-behaved dog now. 100% worth every penny!
  • Rebecca McMahan
    Feb. 21, 2025
    Matt was excellent! I am hoping to contract them to help train my greyhound to be a service animal. Fingers crossed!
  • N Carter
    Mar. 7, 2025
    Very kind and very knowledgeable with my dog! Great customer service and we so glad we made the right choice to pick Dog Training Elite! Matt is the best!!!!
  • Christopher Splisgardt
    Feb. 24, 2025
    Matt did a great job explaining how the training will work and what to expect. Looking forward to begin training with him!
  • Al Becker
    Feb. 18, 2025
    We enjoyed the visit.
  • Lissette Ramirez
    Feb. 17, 2025
    We have just recently had our 5th class with Dog Training Elite of Richmond and Matt has been great to work with. As I have an older dog, his body tires out faster than his brain… Matt gave me ideas on activities/things I can teach my dog to tire out his brain. He’s been patient and offered a wealth of knowledge on the importance of confidence building with my reactive dog. I’m am looking forward to the day that we can easily to regular dog things: walk around other dogs, go to the park, hike a trail, walk Cary street, go to the pet expo, and maybe even run the lure course at the pet expo! I’m hopeful that sometime we’ll be able to these things soon!!
  • Alexandra Kerlin
    Feb. 7, 2025
    Matt was professional, nice, and knowledgeable at our free home assessment for my dog Butch! I'm excited to start scheduling training sessions to help with Butch's separation anxiety behaviors and basic training. Thanks Matt!
  • Angel Inspire
    Feb. 6, 2025
    Very informative, knowledgeable with dog training and puppies behavior, learning tips for puppy, training programs and payment plans are available with ease. All in all a pleasant visit and looking forward to participating in a training program.
  • Hannah Mayton
    Jan. 23, 2025
    Paul was a pleasure to work with! He helped bring structure into myself & my dog’s life which has substantially improved her behavior & willingness to obey! He was so patient with her & helped me adapt & learn how to take control back over my home. I would recommend he & his business to everyone! The training techniques they use are beyond effective & I saw improvements in as little as 2 sessions.
  • Kathleen Adams
    Jan. 5, 2025
    Matt Perales gave an interesting and persuasive presentation; and I have no doubt that he would have helped me to train my dog very well. The ONLY reason that I didn't sign up for training right then and there is because Dog Training Elite uses electronic collars during their training sessions. As Matt explained, only very low settings are used except in cases of dogs who know what the commands are and the dog is refusing to obey. But I don't want to use any amount of aversive conditioning to train my dog. Thank you for coming out to see us, Matt.
  • Hannah Baker
    Dec. 20, 2024
    Matt gave so much information and I appreciated it.
  • janet geisler
    Dec. 6, 2024
    Matt was very professional, assessed quietly with great observations. Took his time quietly getting to know teddy's personality. Was very honest and fair in his explanation of assessment. Explained program very thoroughly. I would feel very comfortable and confident with Matt guiding us through the process.
  • Rhalynn Blackburn
    Dec. 5, 2024
    I've only had an assessment session with Matt, but it was great! I might be seeing what i want to see, but my dog was more calm and her behavior was better for the rest of the day after meeting with him!
  • sally bobbitt
    Dec. 4, 2024
    Matt is great with both Mercy our GSD and her two humans. Calm, steady, thorough - he teaches all of us with clear instruction and walk-through, then guides us through hands on work with her. She really loves him and is "getting it". Thanks Matt!
  • Richmond Family Magazine
    Dec. 4, 2024
    Dog Training Elite did wonders for our dog, Charlie! We thought he was untrainable, but Paul worked his magic, and it's like we have a new and improved pooch! Thank you, Paul!