Positive Reinforcement vs. Punishment

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Positive Dog Training Techniques

Positive Reinforcement Dog Training in Jacksonville / St. Johns, FL

Research shows that focusing on positive reinforcement when a desired behavior occurs and not worrying about correcting bad behavior in dogs is more effective and has longer-lasting results than training that incorporates punishment for bad behavior.

Positive reinforcement dog training in Jacksonville / St. Johns, FL works because dogs are inherently eager to please. Rewarding your dog for good behavior helps create a deep, loving relationship with your dog built on trust, as opposed to one built on fear of punishment. The difference between a dog who has been trained to obey out of fear of being punished vs. a dog who learns to obey through a positive, loving bond with their owner is huge.

Dog Training Elite First Coast trainers use treats as an initial reward for puppies and dogs learning commands. When the trainer is absent, or you’re in between obedience classes, you can continue to use treats as a reward for your dog when they exhibit a desired behavior. Dogs tend to be highly food-motivated, so this is an extremely useful tool. You can also reward your dog with a play session, take them to the dog park or anything else you know your dog enjoys. After all, you know your dog best!

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Your Questions Answered

Positive reinforcement training is a widely used and highly effective method for teaching dogs new behaviors while strengthening the bond between you and your pet. Below, we've answered some common questions about how this training approach works and why it's beneficial for all dog breeds.

Positive reinforcement training rewards dogs for good behavior with treats, praise, or play, encouraging them to repeat those behaviors. It focuses on creating a positive association with desired actions, making training enjoyable and effective for your dog.
Positive reinforcement builds trust and strengthens the bond between you and your dog. By rewarding desired behavior, your dog is more motivated to learn and respond willingly, whereas punishment can create fear and anxiety, hindering learning and damaging the relationship.
Yes, positive reinforcement training is effective for all dog breeds. Since it relies on rewarding good behavior, dogs of all breeds, sizes, and temperaments can respond well, making it a flexible and universally beneficial training method.
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Jacksonville / St. Johns Positive Reinforcement Dog Trainers

Dog Training Elite First Coast

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As for not worrying about bad behavior – it may feel strange to act like everything is fine when your dog chews on your shoes, or goes to the bathroom inside your home. But focusing on rewarding good behavior and forgoing punishment for bad behavior is more successful in the long run.

Relying on punishment for errors and “low value” rewards, such as praise or petting are long held “traditional” methods for dog training. Punishments like flicking a dog’s nose, shocking them with a shock collar, or anything else that may cause a dog pain are unfortunately still in use today by many dog trainers.

Not only is it inhumane, but using punishment as a tool can actually backfire. For example: punishing a dog for going to the bathroom inside a house won’t teach them to go outside instead. Often, the dog only understands that the mess makes their owner mad. Instead of going outside, the dog is likely to continue to make messes indoors — where the owner can’t find them.

Punishment training also damages the relationship between dog and owner. Dogs do not understand right and wrong. Instead of associating punishment with a specific behavior they learn to avoid, as with the bathroom example, they instead learn to live in constant fear of punishment. This prevents owners from bonding with their dogs in a meaningful way.

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One of our trainers will visit your home to meet you and your dog and discuss any issues you're facing. We will then demonstrate one of our model dogs so you can see what you can expect after hiring our trainers. From there, we will discuss the various packages we offer and which we feel best suit your (and your dog's) needs.
We provide full obedience training that covers all basic commands, both on and off-leash. Our in-home visits target specific issues like counter-surfing, digging, and more. Unlike some trainers, we work with all breeds, including those often considered challenging.
Yes. You (and anyone in your family who wants to be involved) are integral to your dog getting trained. We need you to practice 5-6 days a week, about 15-20 minutes a day for optimal results.
Once a week. We come to you (with the silver, gold and platinum packages) once a week to start your dog off, then you come to park sessions which are held once a week in Jacksonville / St. Johns.
We train dogs of all breeds, sizes, and temperaments. Whether your dog is a tiny Chihuahua or a large Mastiff, we have the experience and expertise to work with them.
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The Dog Training Elite First Coast Difference


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Dog Training Elite First Coast uses modern training methods focused on positive dog training using reinforcement and bonding you and your dog. Our trainers in Jacksonville / St. Johns, FL never resort to punishment to help dogs unlearn behaviors. Through a combination of commands and an electronic collar, dogs learn to follow commands at once. The electronic collar is not a shock collar and never used to punish bad behavior. Instead, it produces a sensation like the gentle tug of a leash, and is used to help recapture the attention of a dog who gets distracted.

Dog Training Elite First Coast’s method of focusing on positive behavior reinforcement nurtures a dog's loving and naturally obedient nature. The method is the same regardless of the situation, whether training a puppy, an older dog or a service dog. The positive reinforcement dog training in Jacksonville / St. Johns, FL ensures training is a success no matter what your dog’s behavior. If you have a brand new puppy who is stubborn and smart, or an older dog who has slipped into bad habits – or perhaps never learned – after proper conditioning and working with Dog Training Elite First Coast, when you say “sit,” your dog will automatically sit without thinking about it.

Dog Training Elite First Coast offers specialized in-home training services so your dog gets the attention and training he or she needs, and you learn alongside them so training continues when the trainer leaves. Dog Training Elite in Jacksonville / St. Johns, FL also offers group classes for dogs who are ready to take obedience training to the next level, and service training programs for a variety of needs.

If you’re looking to train a service dog, or just looking for a loyal four-legged companion, Dog Training Elite in Jacksonville / St. Johns, FL will help you get there with our positive dog training. You can get started today. Find a trainer near you and schedule a free in-home consultation!

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Learn Why Dog owners choose Dog Training Elite

  • J Torres
    Nov. 4, 2024
    Eric has been a great trainer for my dog. He is very patient and guides both the dog and me to learn everything we need to know to ensure my dog is ready to obey any command and behave as needed. I am very glad we chose this company for our dog training needs
  • Hannah Rohrbaugh
    Oct. 30, 2024
    I can’t recommend Dog Training Elite enough! 6 training sessions with Eric helped tremendously. Eric is very knowledgeable and patient and helped us gain a new found confidence with our dog. We were on the fence about choosing to do professional training with our dog but we are so glad that we did and would choose Dog Training Elite every time!
  • Steven Puskas
    Oct. 30, 2024
    My German is cool and all but he's kind of a spaz. We called Eric and this guy had my dog finely tuned in no time. Eric is quick as a whip and his patience is unparalleled. You can tell he's extremely experienced in this business. He knew what he was doing and he didn't get caught on any speed bumps. This was money well spent. Lastly, if you believe your dog is beyond help, I assure you Eric will still be able to train them. Dude knows what he's doing. 10/10 recommend this service.
  • elizabeth trendowski
    Oct. 23, 2024
    We can’t thank Eric enough at Elite Dog Training helping us w our rescue Pittie, Oliver. Oliver was terrified of water and aggressive w other dogs he didn’t know. The change in Ollie is something to behold. We love Ollie and wanted him to be able to enjoy the beach, new dog friends and simply have a wonderful life within his own head. Eric is kind, intelligent, dependable and was completely attentive to the success of our dog and us continuing to train with our dog. Seriously- from the. Bottom of our hearts we thank you Eric and Elite Dog Training. Just magnificent.
  • Jason Foor
    Sep. 7, 2024
    Recently we began having trouble with our dog becoming reactive to dogs, even after working with a trainer. We realized the trainer we had wasn’t a good fit. After some research,we found Dog Training Elite First Coast. I was a bit hesitant because of the e-collar use, but we decided to have them come over for a consultation. After talking with Eric, our hesitation diminished. He explained that the e-collar is a way to communicate with my dog, not punish him, and showed us how to use it properly. Once we started using his method, we saw a big difference. Our dog was listening better, especially off-leash, and our training sessions got easier and more enjoyable. It made things clearer for both of us. If anyone is on the fence about e-collars, I highly recommend learning how to use them correctly with a trainer. When used the right way, they can be a great tool for building trust and strengthening your bond with your dog. We highly recommend Dog Training Elite First Coast! They have been great!
  • Julie Albachiaro
    Aug. 27, 2024
    Eric was wonderful. We throughly enjoyed working with him to train our mini labradoodle puppy. He is knowledable and very patient - with both my husband, myself and the puppy. We see much improvement in behavior and our dog listens to us now. We highly recommend this company !!
  • Madison Kirkpatrick
    Aug. 4, 2024
    Just finished private lessons with my dog, Annie, this week. Eric was a great trainer! Annie was shy and scared at first. Eric was patient with her, and she warmed up to him quickly! Even without her being treat motivated like most dogs, he was able to teach her a lot in 6 lessons! Annie has improved so much and I’m excited for her to continue to learn in the group lessons.
  • vince albachiaro
    Aug. 3, 2024
    Eric is a great trainer and provides incredible service.
  • Danielle Gooding
    Jul. 21, 2024
    So glad I chose Elite to help train my 1yr old chocolate Lab. The trainer ‘Eric’ was very professional and knowledgeable. He has a great understanding of a dog’s behavior and was very effective in training my pup and providing me with the information for continued training.
  • Andrew Connell
    Jul. 17, 2024
    I don't have enough praise for Dog Training Elite! We worked with Eric & Chris training our Yellow Lab puppy Luna, starting with basic obedience and working our way up to so much more we thought we were going to accomplish with her. They made the process enjoyable, simple, and had great suggestions for a few off-challenges we had in integrating her into our house with two other dogs (11y & 6y). Communication was clear, prompt and simple... you can't go wrong with Dog Training Elite with Eric & Chris! 👍👍
  • michael harkey
    Jul. 17, 2024
    Colby has been amazing in helping train my bernedoodle.
  • Madison Craig
    May. 4, 2024
    I have a 3.5 year old Australian shepherd that I rescued and all this time have tried multiple different trainers, tried training him myself and had pretty much thrown my hands up that he was just “untrainable” until I came across Eric and his business! We are two lessons in and my dog is already more behaved and well trained than when I rescued him! He is understanding commands, doing those commands when told etc. I highly recommend Eric and his team and I am excited for the upcoming future lessons we have scheduled!
  • Justin Ramos
    Mar. 7, 2024
    Eric and the team are great! Easy to work with and very knowledgeable. Highly recommend their training services.
  • Frank Samu
    Jan. 31, 2024
    We’ve been working with Eric for several one-on-one sessions for aggressive behavior from our rescue, and are seeing some signs of hope. I appreciate his willingness to listen and having us take an active role in the solution. We still have a long road ahead of us, but are encouraged by our progress so far! I am looking forward to the transition to outside the home to see Eric work with our girl. Definitely recommend!
  • Lauren Adams
    Jan. 15, 2024
    We are SO happy we chose Dog Training Elite for our golden doodle puppy. Eric is extremely knowledgeable, friendly, & our puppy loves him. I am so impressed, and surprised, at how much she has learned & is now able to do. It’s such a relief to trust her to listen to commands amid distractions, not run out the front door, etc. Highly recommend to everyone!
  • vinceo2b
    Dec. 13, 2023
    Eric and his team are excellent. Particularly at service and patience to meet your dog and family needs. Our Cavapoo took to Eric like a member of the family. I highly recommend their approach and methods, frankly, the hardest to train is us humans !!
  • Berri Umrani
    Dec. 8, 2023
    We have had an awesome experience with Dog Training Elite! We were ready to give up on our husky because not only was she naughty but didn’t listen either! We were so surprised at her behavior after the first appointment! With every appointment, she continued to grow more and more obedient and actually pays attention and listens and respond when given commands. We have had the pleasure of working with Eric! He has always been accommodating with our schedule and time. He is amazing and truly knows how to train and work with our pet! We have learned so much! Thank you Eric and Dog Traing Elite! Such a positive experience for our family and our husky Athena!
  • Linda Gattuso
    Dec. 7, 2023
    I’ve had several trainers with my dogs over the years, but Eric is by far the BEST! He’s so very skilled and knowledgeable! He’s patient and sweet with my dog and me! Pippin is learning so well under his guidance. This is the place to call if you want a positive learning experience.
  • Camren Kalinowski
    Dec. 6, 2023
    Eric has been great! We were so stressed & thought we would have to do something drastic & couldn’t see anyone fixing our issue. Our 1yo Rottie Odin was biting & not allowing us to pet him, barking at ppl & dogs and jumping on us. I really did a lot of research online & followed a lot of advice INCLUDING going thru 2 other trainers (one told us we should put him down)! Eric has been working with us for around 2mths now & he has changed everything! Odin hasn’t had one bad incident since day one of working with Eric. My relationship with Odin is so much better, I feel more confident & can finally love on him without worry. I have so many options on how to help Odin make the correct choices. I have gained so much knowledge & abilities. We truly felt we had tried so many ways to help Odin that I was really skeptical another trainer would really make a difference, I can tell Eric has really good knowledge and experience with ANY situation you may have, and lots of patience. This has made day to day living much better and I’m thankful Eric has learned what he has, so he can help others.
  • Jillian Sagat
    Dec. 5, 2023
    While being a new dog owner who wants to get her dog trained for being a psychiatric service animal, I had A LOT of questions. Eric, had SO much patience with me on the phone and answered everything in detail without making me feel rushed. He had an answer for them all and even provided me with examples of what they would provide for my specific needs. He also sent a follow up with the information we talked about immediately after our call. Super happy with the experience even before signing up to be a part of Dog Training Elite!