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Positive Reinforcement vs. Punishment

Dog Training Elite Durham

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Positive Dog Training Techniques

Positive Reinforcement Dog Training in Durham and Chapel Hill, NC

Research shows that focusing on positive reinforcement when a desired behavior occurs and not worrying about correcting bad behavior in dogs is more effective and has longer-lasting results than training that incorporates punishment for bad behavior.

Positive reinforcement dog training in Durham and Chapel Hill, NC works because dogs are inherently eager to please. Rewarding your dog for good behavior helps create a deep, loving relationship with your dog built on trust, as opposed to one built on fear of punishment. The difference between a dog who has been trained to obey out of fear of being punished vs. a dog who learns to obey through a positive, loving bond with their owner is huge.

Dog Training Elite Durham trainers use treats as an initial reward for puppies and dogs learning commands. When the trainer is absent, or you’re in between obedience classes, you can continue to use treats as a reward for your dog when they exhibit a desired behavior. Dogs tend to be highly food-motivated, so this is an extremely useful tool. You can also reward your dog with a play session, take them to the dog park or anything else you know your dog enjoys. After all, you know your dog best!

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Dog Training Elite Durham

Your Questions Answered

Positive reinforcement training is a widely used and highly effective method for teaching dogs new behaviors while strengthening the bond between you and your pet. Below, we've answered some common questions about how this training approach works and why it's beneficial for all dog breeds.

Positive reinforcement training rewards dogs for good behavior with treats, praise, or play, encouraging them to repeat those behaviors. It focuses on creating a positive association with desired actions, making training enjoyable and effective for your dog.
Positive reinforcement builds trust and strengthens the bond between you and your dog. By rewarding desired behavior, your dog is more motivated to learn and respond willingly, whereas punishment can create fear and anxiety, hindering learning and damaging the relationship.
Yes, positive reinforcement training is effective for all dog breeds. Since it relies on rewarding good behavior, dogs of all breeds, sizes, and temperaments can respond well, making it a flexible and universally beneficial training method.
A white poodle smiling at one of our Durham and Chapel Hill positive reinforcement dog trainers.

Durham and Chapel Hill Positive Reinforcement Dog Trainers

Dog Training Elite Durham

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As for not worrying about bad behavior – it may feel strange to act like everything is fine when your dog chews on your shoes, or goes to the bathroom inside your home. But focusing on rewarding good behavior and forgoing punishment for bad behavior is more successful in the long run.

Relying on punishment for errors and “low value” rewards, such as praise or petting are long held “traditional” methods for dog training. Punishments like flicking a dog’s nose, shocking them with a shock collar, or anything else that may cause a dog pain are unfortunately still in use today by many dog trainers.

Not only is it inhumane, but using punishment as a tool can actually backfire. For example: punishing a dog for going to the bathroom inside a house won’t teach them to go outside instead. Often, the dog only understands that the mess makes their owner mad. Instead of going outside, the dog is likely to continue to make messes indoors — where the owner can’t find them.

Punishment training also damages the relationship between dog and owner. Dogs do not understand right and wrong. Instead of associating punishment with a specific behavior they learn to avoid, as with the bathroom example, they instead learn to live in constant fear of punishment. This prevents owners from bonding with their dogs in a meaningful way.

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The Dog Training Elite Durham Difference


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Dog Training Elite Durham uses modern training methods focused on positive dog training using reinforcement and bonding you and your dog. Our trainers in Durham and Chapel Hill, NC never resort to punishment to help dogs unlearn behaviors. Through a combination of commands and an electronic collar, dogs learn to follow commands at once. The electronic collar is not a shock collar and never used to punish bad behavior. Instead, it produces a sensation like the gentle tug of a leash, and is used to help recapture the attention of a dog who gets distracted.

Dog Training Elite Durham ’s method of focusing on positive behavior reinforcement nurtures a dog's loving and naturally obedient nature. The method is the same regardless of the situation, whether training a puppy, an older dog or a service dog. The positive reinforcement dog training in Durham and Chapel Hill, NC ensures training is a success no matter what your dog’s behavior. If you have a brand new puppy who is stubborn and smart, or an older dog who has slipped into bad habits – or perhaps never learned – after proper conditioning and working with Dog Training Elite Durham , when you say “sit,” your dog will automatically sit without thinking about it.

Dog Training Elite Durham offers specialized in-home training services so your dog gets the attention and training he or she needs, and you learn alongside them so training continues when the trainer leaves. Dog Training Elite in Durham and Chapel Hill, NC also offers group classes for dogs who are ready to take obedience training to the next level, and service training programs for a variety of needs.

If you’re looking to train a service dog, or just looking for a loyal four-legged companion, Dog Training Elite in Durham and Chapel Hill, NC will help you get there with our positive dog training. You can get started today. Find a trainer near you and schedule a free in-home consultation!

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  • Chris Williams
    Sep. 19, 2024
    Alexx and Cindy are just great! Blue, our 4yr old Australian Shepherd is very reactive around other dogs and unfamiliar situations and we have let her world become very isolated as a result. After working several sessions with basic commands, Cindy's husband brought their very sweet doggo to the house allow Blue and I to practice our techniques to keep her focused on her job and me rather than worry about the other animal. He even shouted into his phone pretending to have an argument when approaching to provide us with a different situation to manage. I was so touched that they have such dedication to have ALL THREE trainers at once help us work towards achieving our goal of taking her where we go and visiting the brewery where my husband works, feeling safe and confident as owners. She recently went to her first group session with my husband who is less confident with Blue. They supervised her closely and were ready to step in if necessary but gave him space to work with her - it went great! The team at Dog Training Elite is truly dedicated to our success and have been genuinely joyful with the accomplishments we have made thus far. We know both our and Blue's ingrained behaviors will take time to change and feel confident we will have their support now and in the future.
  • Evie Rocko
    Sep. 13, 2024
    Alexx and Cindy are amazing! They listened to us and acknowledged all our concerns for my dog and have worked with us to achieve all our goals! For context when we adopted our pittie, we’ve had hopes of having her become a service dog. We started with obedience training and after seeing the amazing difference that all the training with them has made we are so excited to have our pup be an amazing service dog! They truly care and love what they do and it shows very much!
  • Ellen De La Garza
    Jul. 6, 2024
    When Cindy and James came to see my Annie, I was nervous. I didn’t want Annie to misbehave, even though they were there to train her. They made me feel so comfortable as well as Annie. After the first visit, Alexx started coming weekly to teach my Annie good manners. With her patients and professionalism, Annie was improving and was eager to impress which made me proud. I would recommend anyone who needs help with their pet, big or small, to train with this company. I would pay double the price with the results my Annie and myself have received. Thank you Cindy, Alexx and James for your love and compassion!!!
  • Adrianna Tozier
    Jul. 10, 2024
    They are absolutely amazing so kind and willing to work with u the vibe they give off can calm any dog and make them fall in love with the training and trainers very knowledgeable and amazing to work with i cant say enough great things about them
  • Barbara H
    Jun. 15, 2024
    Great experience with Dig Training Elite. Cindy, the owner, is very service oriented. Worked with good trainers, Alex and James (and Cindy). Our puppy has made incredible progress in two months.
  • Jonathan Forman
    Feb. 15, 2024
    I was thoroughly excited with Cindy and her colleague to visit my baby dog Daisy may. They spent two hours listening to my story’s and wants of Daisy. They are a compassionate company from my observation. The only thing I would have liked is if they had more experience in time but I also understand a person can have desire and drive for perfection. So they brought their sweet dogs and showed me their lab. I have to say I was impressed none the less and because of our conversation and seeing a confident dog in action is why I decided to go with them. I’m looking forward to working with them and will write a review based off my experience after that is done. They left me feeling confident in their abilities as trainers that take their job seriously in like other. So I will update this review with images of the success and support that the company provides. Sincerely, Jonathan
  • Sarah Hardin Gustafson
    Nov. 16, 2023
    I am so grateful to have the privilege of working with Alexx to train my sweet and curious puppy to be the perfect service animal. Alexx is an amazing listener and draws in humans and animals alike with her empathy and genuine personality. She always patiently answered all of my questions and helped my dog through even his most stubborn phases. We can't thank Alexx enough for everything!
  • Rebecca Cook
    Sep. 18, 2023
    While I am just starting my journey with Dog Training Elite, I could not be more impressed. The owners are patient and kind and go above and beyond to answer any and all questions. They are very knowledgable and flexible and have gone above and beyond in the initial interviewing process. I will be training my service dog with them and can't be more excited!
  • Kisha Williams
    Aug. 17, 2023
    Alexx was awesome with training my daughter with her dog Xena. She was patient with them and gave my daughter the confidence to train and be consistent with Xena. Xena learned not only obedience but task to help my daughter function when anxious. Awesome job!!!
  • Margaret Skillman
    May. 13, 2023
    Alexx helped me train my 4-7 month old German Shepherd to be my psych service dog. He is so amazing thanks to our work together. Because of her amazing instruction I felt confident and supported in the process. She is kind, personable, and empathetic which I found very important when working with her to help my dog help me. I have really loved learning from her and feel that I gained a friend. Can’t imagine learning from anyone else. We love Alexx!
  • Janet Sanchez
    Oct. 12, 2022
    Alexx has been a tremendous trainer. She is so patient, easy-going, and direct with her steps to train my dog. She equips me with the tools and knowledge to tackle on each week's focus. I would recommend Dog Training Elite to any friend, family, or stranger. They will come to your house and work with you and your dog.
  • Pam Godwin
    Jun. 16, 2022
    We could not be any happier with your company and the wonderful loving staff. Our dog Cody is a 130 pound German Shepard that was Mr Man, ruler of all things in our yard, next door, across the street, in the sky… ha. He chased and barked at everything. Thanks to you guys he now has manners. Everyone that visits can’t believe the difference. People that use to be afraid of him, now visit and compliment us on how sweet he is. He just needed some training and so did we. Thank you!!!! Pam, Tony snd Cody!!!!!!❤️
  • Paul Hearn
    Jun. 16, 2022
    DTE is amazing! Though skeptical at first, I'm now convinced that they are the best and have an awesome dog to show for it! The team is great and I highly recommend!!!
  • Cassie Frank
    Jun. 16, 2022
    I highly recommend Dog Training Elite! From their training methods to the care and respect they show towards the dogs and owners, you can’t go wrong!
  • Pablo Riboldi
    May. 31, 2022
    Cindy and her team are so amazing to work with! I'd highly recommend them to anyone looking for the best dog trainer in the Durham/Chapel Hill area.
  • Bruce T
    May. 28, 2022
    A little over a year ago we adopted two rescues from Saving Grace(amazing group). However one was so anxious and scared of everything, even his shadow, would upset him. We tried training with another company and were told he was untrainable since he wasn’t treat motivated. We were running short on options. Dog Training Elite has given us a way to communicate and bond with Henry and appreciate each other. Henry is a happier pup We are enthusiastic advocates for the e collar and Dog Training Elite. Within hours, we are walking Henry with ease and at a comfortable pace. All of our challenges have been overcome and outings with Henry are a great experience. Henry has moved from being very anxious and hard to walk to a pleasure and fun. Henry has progressed so well that we have been able to go to lowes where loud noises and commotion were triggers for Henry and he overcame and interacted in a friendly manner. We are very excited and so impressed with the program. Henry’s growth has been nothing but phenomenal. Dog Training Elite is outstanding! We are very excited and so impressed with the program.
  • Kyle Christie
    May. 17, 2022
    Cindy's passion for business and for animals is unmatched. She is very personable yet professional and she truly cares about driving high quality results for dog training. She and her team will work their tails off to deliver the quality service you sign up for. She's also passionate about community involvement and giving back to the community especially through service dogs. She truly wants to strengthen the relationship you have with your dog. I wish I could give 10 stars, highly recommend!