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Positive Reinforcement vs. Punishment

Dog Training Elite in Chicago

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Positive Dog Training Techniques

Positive Reinforcement Dog Training in Chicago, IL

Research shows that focusing on positive reinforcement when a desired behavior occurs and not worrying about correcting bad behavior in dogs is more effective and has longer-lasting results than training that incorporates punishment for bad behavior.

Positive reinforcement dog training in Chicago, IL works because dogs are inherently eager to please. Rewarding your dog for good behavior helps create a deep, loving relationship with your dog built on trust, as opposed to one built on fear of punishment. The difference between a dog who has been trained to obey out of fear of being punished vs. a dog who learns to obey through a positive, loving bond with their owner is huge.

Dog Training Elite in Chicago trainers use treats as an initial reward for puppies and dogs learning commands. When the trainer is absent, or you’re in between obedience classes, you can continue to use treats as a reward for your dog when they exhibit a desired behavior. Dogs tend to be highly food-motivated, so this is an extremely useful tool. You can also reward your dog with a play session, take them to the dog park or anything else you know your dog enjoys. After all, you know your dog best!

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Dog Training Elite in Chicago

Your Questions Answered

Positive reinforcement training is a widely used and highly effective method for teaching dogs new behaviors while strengthening the bond between you and your pet. Below, we've answered some common questions about how this training approach works and why it's beneficial for all dog breeds.

Positive reinforcement training rewards dogs for good behavior with treats, praise, or play, encouraging them to repeat those behaviors. It focuses on creating a positive association with desired actions, making training enjoyable and effective for your dog.
Positive reinforcement builds trust and strengthens the bond between you and your dog. By rewarding desired behavior, your dog is more motivated to learn and respond willingly, whereas punishment can create fear and anxiety, hindering learning and damaging the relationship.
Yes, positive reinforcement training is effective for all dog breeds. Since it relies on rewarding good behavior, dogs of all breeds, sizes, and temperaments can respond well, making it a flexible and universally beneficial training method.
A white poodle smiling at one of our Chicago positive reinforcement dog trainers.

Chicago Positive Reinforcement Dog Trainers

Dog Training Elite in Chicago

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As for not worrying about bad behavior – it may feel strange to act like everything is fine when your dog chews on your shoes, or goes to the bathroom inside your home. But focusing on rewarding good behavior and forgoing punishment for bad behavior is more successful in the long run.

Relying on punishment for errors and “low value” rewards, such as praise or petting are long held “traditional” methods for dog training. Punishments like flicking a dog’s nose, shocking them with a shock collar, or anything else that may cause a dog pain are unfortunately still in use today by many dog trainers.

Not only is it inhumane, but using punishment as a tool can actually backfire. For example: punishing a dog for going to the bathroom inside a house won’t teach them to go outside instead. Often, the dog only understands that the mess makes their owner mad. Instead of going outside, the dog is likely to continue to make messes indoors — where the owner can’t find them.

Punishment training also damages the relationship between dog and owner. Dogs do not understand right and wrong. Instead of associating punishment with a specific behavior they learn to avoid, as with the bathroom example, they instead learn to live in constant fear of punishment. This prevents owners from bonding with their dogs in a meaningful way.

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A recent dog graduate sitting in front of a Dog Training Elite in Chicago car, contact us today for positive dog training in Chicago, IL.

The Dog Training Elite in Chicago Difference


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Dog Training Elite in Chicago uses modern training methods focused on positive dog training using reinforcement and bonding you and your dog. Our trainers in Chicago, IL never resort to punishment to help dogs unlearn behaviors. Through a combination of commands and an electronic collar, dogs learn to follow commands at once. The electronic collar is not a shock collar and never used to punish bad behavior. Instead, it produces a sensation like the gentle tug of a leash, and is used to help recapture the attention of a dog who gets distracted.

Dog Training Elite in Chicago’s method of focusing on positive behavior reinforcement nurtures a dog's loving and naturally obedient nature. The method is the same regardless of the situation, whether training a puppy, an older dog or a service dog. The positive reinforcement dog training in Chicago, IL ensures training is a success no matter what your dog’s behavior. If you have a brand new puppy who is stubborn and smart, or an older dog who has slipped into bad habits – or perhaps never learned – after proper conditioning and working with Dog Training Elite in Chicago, when you say “sit,” your dog will automatically sit without thinking about it.

Dog Training Elite in Chicago offers specialized in-home training services so your dog gets the attention and training he or she needs, and you learn alongside them so training continues when the trainer leaves. Dog Training Elite in Chicago, IL also offers group classes for dogs who are ready to take obedience training to the next level, and service training programs for a variety of needs.

If you’re looking to train a service dog, or just looking for a loyal four-legged companion, Dog Training Elite in Chicago, IL will help you get there with our positive dog training. You can get started today. Find a trainer near you and schedule a free in-home consultation!

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You and your canine companion really can have it all. See how easy it can be to become a member of the elite pup society by requesting a free consultation today!

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Hear From Our Customers

Learn Why Dog owners choose Dog Training Elite

  • Alexandrea Robinson
    Feb. 17, 2025
    First training went extremely well! Julz had a blast and immediately went for a nap! Jess was great with adjusting to our environment and customizing areas of improvement.
  • Ashley Wiejak
    Dec. 3, 2024
    Jess is absolutely wonderful to work with.
  • Lara Muldoon
    Feb. 18, 2025
    Jessica is absolutely amazing. Our dog Murray had terrible separation anxiety and was nervous and poorly behaved around most other dogs especially larger dogs before we found her. He no longer scratches things up when we aren't home and he actually likes being around other dogs and listens better to us.
  • Gabrielle Schmidt
    Jan. 29, 2025
    Jess has been working with my dog, Jack, and me for nearly a year, and I cannot recommend her enough! Thanks to her incredible guidance, support, and professionalism, Jack, at just over a year old, is now a certified therapy dog with Canine Therapy Corp. She also helped him earn his Canine Good Citizen certification and AKC Novice Trick Dog title. Jess is not only an exceptional trainer but also incredibly flexible, always working with my schedule to make training possible. If you’re looking for the best trainer to help you and your dog succeed, look no further than Jess!
  • Lauri S
    Dec. 17, 2024
    Friendly, knowledgeable, and very patient with me. I really appreciated her taking the time to ensure that I understood everything. Excellent job, looking forward to working with you.
  • Kevin Minard
    Nov. 21, 2024
    Chicago DTE is amazing! My sessions with Jess have been great, and every lesson so far has been effectively tailored to my dog’s needs and abilities - way beyond your run of the mill standard program or curriculum.
  • Laura Simpler
    Nov. 11, 2024
    Very accommodating, knowledgable, and comforting. Our dog is going great!!
  • steven gore
    Sep. 30, 2024
    Jeff is the real deal. I have a sweet but stubborn pit bull. I have went to a couple training classes over the years but nothing stuck. She was an extreme puller and was stubborn coming a command. Also when the doorbell rang we could not control her. After 6 sessions with Jeff, and some homework, we have the most well behaved dog at the park. She comes on command, places when told and I am even able to walk her off leash. Jeff is punctual, knowledgeable and I highly recommend.
  • Kelly
    Sep. 20, 2024
    We had a great experience with Dog Training Elite! Our trainer, Rich, was incredibly knowledgeable and patient. He took time to understand the specific needs of the family. Before training with Rich, our dog was a typical puppy – full of energy, easily distracted, and a little bit mischievous. Not only have we seen improvement in Apollo’s obedience, Rich helped us understand how to reinforce good behavior. Apollo is now a well-mannered member of the family! If you're looking to strengthen your bond with your dog and see real, positive changes in their behavior, Dog Training Elite is the way to go. Our experience has been nothing short of fantastic, and we can’t wait to continue our training journey!
  • Desiree Martinez
    Sep. 16, 2024
    My dog Boog and I have been going through the Puppy Platinum training program at DTE with Jess and it has been such a tremendous help with raising him! Boogs been with DTE since he was 20 weeks old and he’s about to be 1 next month. He is so well behaved and gets a lot of praise about it from everyone he encounters. Jess has done a great job with providing both Boog and I with tons of resources and knowledge on dog obedience. Boog absolutely loved having his 1 on 1 sessions and loves his group classes even more.
  • Stephanie Roatis
    May. 3, 2024
    Jeff completely transformed our border collie/blue heeler mix. When we moved back to Chicago, our dog was anxious of everything in the city including buses, bikes, and even runners. He pulled on his leash constantly and lunged at moving objects. We were active with him physically but not mentally. With the private lessons, Jeff handled Tucker so well at the at-home lessons, giving him tasks to calm his mind & setting him up for success. After, the group lessons were also incredibly effective, since it gave us a chance to interact with other dogs. I will say, you HAVE to do the homework *every day*. This is a course for owners as much as the dogs. Our dog is so much calmer now; still an incredibly energetic herding dog who needs LOTS of activity, but you can tell how much more collected he is on walks, at the park, or when guests are in our home. This course transformed my dog & we couldn't be happier with the results! Also, dog aside, I really jived with Jeff's communication methods & attendance policies. He was always on time, so I was always on time. The mutual respect of everyone's time was much appreciated.
  • KEN BRANDT
    May. 3, 2024
    Our dog, Rodney, was 5 when he started developing a serious barking problem. This happened when our grandchildren started coming to us for daycare 3 days a week. He was so loud with an almost constant barking that we couldn’t stand it. Finally we found your company. Karen, our weekly trainer, came to the house and worked with us and Rodney to get him back to his normal self. We use the training vibration collar with remote and that almost immediately curbed his loud bark. Karen also helped us keep control during walks with on leash training. We didn’t think an older dog could learn new tricks but this company and staff did it. We’d recommend Dog Training Elite!
  • Lara Lambrecht
    Apr. 30, 2024
    Jeff has been working with our dog Max for nearly three years now. I am simply amazed at the relationship that he has built with Max and all the dogs that he works with.🙂
  • Bodhi U
    Mar. 18, 2024
    We had a wonderful experience with Jeff and Elite dog training. Currently our Goldendoodle “Buster” is almost done with service dog training and his transformation has been nothing short of extraordinary. Jeff and his wife came to our house and did a great presentation and they are both very personable and knowledgeable of the training processes. Our Buster was extremely timid and at same time extremely energetic which gave Jeff, self admittedly, doubts about Busters ability to become a service dog. With the EZ educator and Jeff’s guidance we’ve been able to turn our dog into a very successfully trained little ball of awesomeness. Was the best money I’ve spent as the benefits of having a dog that doesn’t need a leash and listens well is priceless. Thanks Jeff and Lara from Mike, Caitlin and Buster!
  • kealy ditchfield
    Feb. 14, 2024
    We had Jessica Arundale work with our Labrador Butch on leash walking as he started to pull a little on his daily walks, and she has hosted him for boarding on many occasions too. She’s really responsive and sweet and nothing is too much trouble. Butch aways gets excited when he goes to see Jessica!
  • Victoria Lee
    Feb. 13, 2024
    Jessica’s great!! We left Hailey to train with her and Hailey learned all the commands well. She also left us “homework” to do so Hailey can reinforce her learning. Highly recommend Jessica as a trainer!!
  • Calena Winfield
    Jan. 24, 2024
    Ask for Jess. Awesome, kind and attentive dog trainer❤️❤️❤️❤️
  • Helen Wallace
    Dec. 4, 2023
    Jeff did a fantastic job with obedience training for our energetic, larger than life Newfoundland, Burly. After 6 sessions Burly, successfully mastered sit, down, come, place, heel, and was even able to walk off leash in heel and come when called across a large field. He tremendously improved in his response and listening skills and Jeff taught us how to better train and reward Burly moving forward. Our family was very impressed by his new skills when we brought him home for the holidays. Burly has also loved the one on one time to work on his skills and it is easier to bring him to new places and have visitors at the house with his improved temperament and listening skills. Thank you Jeff!
  • Jessica Godt
    Nov. 27, 2023
    Jeff is a fantastic trainer. I worked with him on getting my 2.5 year old dog properly trained to be a service dog. I wasn't sure he'd actually get to that point as he still has puppy energy, but within just a few months working with Jeff I saw incredible changes and in less than 6 months my dog was able to pass his public access test. Jeff is extremely helpful and guides you through the training process as an owner, understanding that sometimes we need just as much (if not more) training than our dogs! Jeff was truly a pleasure to work with and I would definitely recommend him for training dogs of all ages.
  • Adrienne East
    Oct. 12, 2023
    Jeff did a wonderful job training my 4-5 month old Australian Shepherd. He helped Westley and myself learn quickly and effectively. Jeff is extremely knowledgeable and able to help with a wide variety of training challenges or issues that arise. This training program is WORTH IT! For a well trained and adjusted dog. You cannot go wrong with choosing this program. Thanks Jeff! Adrienne & Westley
  • Alexandrea Robinson
    Feb. 17, 2025
    First training went extremely well! Julz had a blast and immediately went for a nap! Jess was great with adjusting to our environment and customizing areas of improvement.
  • Ashley Wiejak
    Dec. 3, 2024
    Jess is absolutely wonderful to work with.
  • Lara Muldoon
    Feb. 18, 2025
    Jessica is absolutely amazing. Our dog Murray had terrible separation anxiety and was nervous and poorly behaved around most other dogs especially larger dogs before we found her. He no longer scratches things up when we aren't home and he actually likes being around other dogs and listens better to us.
  • Gabrielle Schmidt
    Jan. 29, 2025
    Jess has been working with my dog, Jack, and me for nearly a year, and I cannot recommend her enough! Thanks to her incredible guidance, support, and professionalism, Jack, at just over a year old, is now a certified therapy dog with Canine Therapy Corp. She also helped him earn his Canine Good Citizen certification and AKC Novice Trick Dog title. Jess is not only an exceptional trainer but also incredibly flexible, always working with my schedule to make training possible. If you’re looking for the best trainer to help you and your dog succeed, look no further than Jess!
  • Lauri S
    Dec. 17, 2024
    Friendly, knowledgeable, and very patient with me. I really appreciated her taking the time to ensure that I understood everything. Excellent job, looking forward to working with you.
  • Kevin Minard
    Nov. 21, 2024
    Chicago DTE is amazing! My sessions with Jess have been great, and every lesson so far has been effectively tailored to my dog’s needs and abilities - way beyond your run of the mill standard program or curriculum.
  • Laura Simpler
    Nov. 11, 2024
    Very accommodating, knowledgable, and comforting. Our dog is going great!!
  • steven gore
    Sep. 30, 2024
    Jeff is the real deal. I have a sweet but stubborn pit bull. I have went to a couple training classes over the years but nothing stuck. She was an extreme puller and was stubborn coming a command. Also when the doorbell rang we could not control her. After 6 sessions with Jeff, and some homework, we have the most well behaved dog at the park. She comes on command, places when told and I am even able to walk her off leash. Jeff is punctual, knowledgeable and I highly recommend.
  • Kelly
    Sep. 20, 2024
    We had a great experience with Dog Training Elite! Our trainer, Rich, was incredibly knowledgeable and patient. He took time to understand the specific needs of the family. Before training with Rich, our dog was a typical puppy – full of energy, easily distracted, and a little bit mischievous. Not only have we seen improvement in Apollo’s obedience, Rich helped us understand how to reinforce good behavior. Apollo is now a well-mannered member of the family! If you're looking to strengthen your bond with your dog and see real, positive changes in their behavior, Dog Training Elite is the way to go. Our experience has been nothing short of fantastic, and we can’t wait to continue our training journey!
  • Desiree Martinez
    Sep. 16, 2024
    My dog Boog and I have been going through the Puppy Platinum training program at DTE with Jess and it has been such a tremendous help with raising him! Boogs been with DTE since he was 20 weeks old and he’s about to be 1 next month. He is so well behaved and gets a lot of praise about it from everyone he encounters. Jess has done a great job with providing both Boog and I with tons of resources and knowledge on dog obedience. Boog absolutely loved having his 1 on 1 sessions and loves his group classes even more.
  • Stephanie Roatis
    May. 3, 2024
    Jeff completely transformed our border collie/blue heeler mix. When we moved back to Chicago, our dog was anxious of everything in the city including buses, bikes, and even runners. He pulled on his leash constantly and lunged at moving objects. We were active with him physically but not mentally. With the private lessons, Jeff handled Tucker so well at the at-home lessons, giving him tasks to calm his mind & setting him up for success. After, the group lessons were also incredibly effective, since it gave us a chance to interact with other dogs. I will say, you HAVE to do the homework *every day*. This is a course for owners as much as the dogs. Our dog is so much calmer now; still an incredibly energetic herding dog who needs LOTS of activity, but you can tell how much more collected he is on walks, at the park, or when guests are in our home. This course transformed my dog & we couldn't be happier with the results! Also, dog aside, I really jived with Jeff's communication methods & attendance policies. He was always on time, so I was always on time. The mutual respect of everyone's time was much appreciated.
  • KEN BRANDT
    May. 3, 2024
    Our dog, Rodney, was 5 when he started developing a serious barking problem. This happened when our grandchildren started coming to us for daycare 3 days a week. He was so loud with an almost constant barking that we couldn’t stand it. Finally we found your company. Karen, our weekly trainer, came to the house and worked with us and Rodney to get him back to his normal self. We use the training vibration collar with remote and that almost immediately curbed his loud bark. Karen also helped us keep control during walks with on leash training. We didn’t think an older dog could learn new tricks but this company and staff did it. We’d recommend Dog Training Elite!
  • Lara Lambrecht
    Apr. 30, 2024
    Jeff has been working with our dog Max for nearly three years now. I am simply amazed at the relationship that he has built with Max and all the dogs that he works with.🙂
  • Bodhi U
    Mar. 18, 2024
    We had a wonderful experience with Jeff and Elite dog training. Currently our Goldendoodle “Buster” is almost done with service dog training and his transformation has been nothing short of extraordinary. Jeff and his wife came to our house and did a great presentation and they are both very personable and knowledgeable of the training processes. Our Buster was extremely timid and at same time extremely energetic which gave Jeff, self admittedly, doubts about Busters ability to become a service dog. With the EZ educator and Jeff’s guidance we’ve been able to turn our dog into a very successfully trained little ball of awesomeness. Was the best money I’ve spent as the benefits of having a dog that doesn’t need a leash and listens well is priceless. Thanks Jeff and Lara from Mike, Caitlin and Buster!
  • kealy ditchfield
    Feb. 14, 2024
    We had Jessica Arundale work with our Labrador Butch on leash walking as he started to pull a little on his daily walks, and she has hosted him for boarding on many occasions too. She’s really responsive and sweet and nothing is too much trouble. Butch aways gets excited when he goes to see Jessica!
  • Victoria Lee
    Feb. 13, 2024
    Jessica’s great!! We left Hailey to train with her and Hailey learned all the commands well. She also left us “homework” to do so Hailey can reinforce her learning. Highly recommend Jessica as a trainer!!
  • Calena Winfield
    Jan. 24, 2024
    Ask for Jess. Awesome, kind and attentive dog trainer❤️❤️❤️❤️
  • Helen Wallace
    Dec. 4, 2023
    Jeff did a fantastic job with obedience training for our energetic, larger than life Newfoundland, Burly. After 6 sessions Burly, successfully mastered sit, down, come, place, heel, and was even able to walk off leash in heel and come when called across a large field. He tremendously improved in his response and listening skills and Jeff taught us how to better train and reward Burly moving forward. Our family was very impressed by his new skills when we brought him home for the holidays. Burly has also loved the one on one time to work on his skills and it is easier to bring him to new places and have visitors at the house with his improved temperament and listening skills. Thank you Jeff!
  • Jessica Godt
    Nov. 27, 2023
    Jeff is a fantastic trainer. I worked with him on getting my 2.5 year old dog properly trained to be a service dog. I wasn't sure he'd actually get to that point as he still has puppy energy, but within just a few months working with Jeff I saw incredible changes and in less than 6 months my dog was able to pass his public access test. Jeff is extremely helpful and guides you through the training process as an owner, understanding that sometimes we need just as much (if not more) training than our dogs! Jeff was truly a pleasure to work with and I would definitely recommend him for training dogs of all ages.
  • Adrienne East
    Oct. 12, 2023
    Jeff did a wonderful job training my 4-5 month old Australian Shepherd. He helped Westley and myself learn quickly and effectively. Jeff is extremely knowledgeable and able to help with a wide variety of training challenges or issues that arise. This training program is WORTH IT! For a well trained and adjusted dog. You cannot go wrong with choosing this program. Thanks Jeff! Adrienne & Westley